A Target Group is a sample entity exists for a specific market and language that your survey is aimed at. It defines the target panelists for the market that the survey is looking for, and the number of completes required.
When you first set up your Respondents, you need to fill out the project level settings in order to be able to create a New Target Group. At first glance, this section is greyed out until you start filling in the (1) project topic, (2) device targeting settings, and if necessary, (3) project exclusions.
After filling this out, the +New Target button will become clickable and will open a new section for you to fill out with your targeting parameters.
You need to fill out the following in order to start selecting the attributes you want to use for targeting:
- Country: The country of residence for the respondents you are targeting.
- Language: The language of the survey and, therefore, the language of the respondents you are targeting.
- Source: The source you'd like to use for the Target Group
- Survey: On this drop-down, you select the surveys that have been added on the Surveys tab. If you're doing a quick feasibility check, this part can be skipped until you are ready to launch.
- Duration: How long should it take for an average respondent to take this survey.
- Incidence Rate: Percent of panelists you expect to qualify for the survey after they go in.
- Days in Field: Number of days the survey is expected to be active in the field. We do not close or pause projects after Days in Field have expired.
- Completes: Total number of completes expected in this Target Group.
- Mode: This is the delivery mode of the project.
After filling this out and clicking on Save and Define Attributes, you can start selecting the attributes you want to target on.
You can search by scrolling through our list or typing a keyword.
Some attributes will have options available, if you only need a few of the options then you can toggle on the selection.
If you want all parameters to be included, you can select all and it will automatically select all the options for you.
To specify the allocation for each of the parameters, turn on the Allocation toggle. Note: Some targeting attributes are filters and may not have an Allocation option.
You can edit the allocation as percentages (on the left side) or as completes (on the right side). As long as they sum up to 100%, you are good to go.
Let's say your Targeting Attribute has 2 Parameters that, on your study, should be considered the same.
In this example, we want to consider Married and Living with Partner in the same group.
To group those 2 parameters, click on the Group icon for the first of them.
Then select the second parameter you want to group and click Update.
Now you have only one parameter for "Married or Living with Partner", and can set the allocations accordingly.
Interlocking Targeting Attributes
Just like you group parameters, you can do the same for Targeting Attributes. It's called Interlock.
When you have 2 or more Targeting Attributes, click on the Interlock icon.
Then select the other Targeting Attributes you want to interlock, and click Update.
The Targeting attributes selected will now display as an extra column, broken down by parameter.
To edit the allocations, click on the ellipsis next to allocation.
Estimates and Feasibility
Once you are finished adding targeting attributes to your Target Groups, you can view the Estimated Cost and Average CPI in the Project Summary (top of the screen). The estimated Cost and Feasibility will be displayed as soon as they are generated. It may take a few seconds.
When you launch a Target Group, you agree to its CPI and total cost. Click on Launch to take it live.
IMPORTANT! You must estimate your project before you can launch it. After launch, you will be unable to edit the live Target Groups for the project. Please review all of your Target Group before launching.